BOGNER

BOGNER hosted the latest MeetUp of the K5 - Future Retail Conference last Thursday at its headquarters in Munich. The MeetUp brought together 90+ industry experts for a dynamic panel on 'Successfully unlocking Marketplaces for Heritage Brands.' After an insightful discussion between Daniel Michel, Commercial Director Marketplaces at Best Secret, and BOGNER E-Commerce Director Benjamin Messner, led by Verena Schlüpmann of K5, the attendees left inspired and connected. Thanks to all who joined us for an evening of networking at BOGNER HQ!

On Saturday, January 27th, BOGNER celebrated Alpine Luxury in Düsseldorf. BOGNER invited key accounts, trade press and best contacts of the brand to the showroom in Düsseldorf to present the upcoming Fall/Winter 2024 collection during the fashion days. Accompanied by elevated alpine inspired food and drinks the guests got together at the Alpine chalet and enjoyed an evening full of iconic products and loose elegance.

BOGNER X Viky Rader Studio LAUNCH CAPSULE COLLECTION Last week BOGNER announced its collaboration with fashion icon Viktoria Rader from Viky Rader Studio, celebrating their shared passion for luxury sports fashion with limited-edition capsule ski pieces. Launched on 10th January the collection features three luxurious styles in navy, off-white, sand, and pale blue, for a breathtaking ski and après-ski look: a first layer with exclusive BOGNER x Viky Rader Studio logo print, the iconic BOGNER stirrup pants with logo embroidery on the side and a loose elegant ski jacket.

BOGNER announces its first London concept store in collaboration with The Bergladen Group. Launched on 1st December the five-storey pop-up store, situated in the heart of Mayfair at 14 Dover Street, will offer personalisation, private shopping and exclusive access to collections only available through the BOGNER London store.

LOVESHACKFANCY AND BOGNER LAUNCH THIRD COLLABORATION Following two highly successful collaborations, BOGNER FIRE+ICE is pleased to announce its third consecutive capsule collection with LoveShackFancy. The newest collection featuring BOGNER FIRE+ICE's state-of-the-art technical performance wear pairs LoveShackFancy's newest floral prints and feminine shades for an elevated capsule that captures the energy, spirit, and opulence of French ski fashion in the 80s.   The newest capsule brings bold, bright florals like roses, ikats, and dreamy color palettes from LoveShackFancy's Resort 2024 collection to the outfitter's impeccably crafted outerwear. Ideal for on the mountain and après, the capsule features jackets, coats, leggings, fleeces, accessories, shoes, and more.

BOGNER NYC returns to it’s uptown roots on Madison Avenue, where BOGNER’s New York story began more than 30 years ago. After a warm welcome during the winter pop-up seasons, BOGNER has decided to make it permanent – same location, elevated experience! The store, located at 755 Madison Avenue just north of the corner of East 65th Street, spans an impressive 3,400 square feet and draws inspiration from a modern chalet, embracing a subdued color palette and natural materials to create a fitting backdrop for BOGNER’s collections.

A partnership match made in athluxury heaven. #BOGNER is happy to unite performance and fashion in an exclusive 16-piece ski capsule collection with mytheresa.com

ALPINE LUXURY GOES HOLLYWOOD!  Last week, BOGNER unveiled its permanent flagship store on Sunset Blvd in Los Angeles. This 2,500 sq. ft. space at 8500 Sunset Blvd. pays homage to the city’s architecture with sleek, modern design and impactful elements. Innovative features include custom BOGNER video content on a digital billboard, offering views both inside and outside the store. Abundant natural light and minimal fixtures accentuate the collections. The exclusive use of concrete, steel, and lacquer materials maintains a cohesive and contemporary aesthetic. BOGNER welcomes you to winter with the latest Fall/Winter 23/24 collections, seamlessly blending fashion and sports. From BOGNER collections to the FIRE+ICE brand, the store caters to women, men, and children. #BOGNER #BOGNERONSUNSET

THE ALPINE EXPRESS The BOGNER Fall/Winter 2023 collection conveys an unmistakable sense of luxury. Inspired by an elegant alpine express that carries its passengers through vibrant cities and breathtaking mountain landscapes, the BOGNER Fall/Winter 2023 looks are chic yet historically inspired. Modern, technical materials meet elegant, iconic silhouettes for a winter season full of activity, luxury and positivity. BOGNER interprets the winter look with tailored pieces for sporty as well as relaxed activities for the journey to the mountain, on the mountain and after the mountain. Light, natural fabrics like flannel, cashmere and various luxurious yarns like lambswool and jacquard knits set the mood for the cool season and offer luxurious coziness. The destination of the Alpine Express is the snow-covered mountains. Passengers depart the train and head towards a ski resort steeped in history with an elegant Alpine Chalet nestled between white mountain slopes. Full of anticipation for luxurious and enjoyable days in the mountains, the BOGNER Fall/Winter 2023 collection offers a wide range of elegant and active styles - for sporty skiing and relaxed après ski adventures. #BOGNER #FALLWINTER

Delivering fresh style on the green, BOGNER knows how to make an entrance. BOGNER teed up at GOLF CAMP last week! Making a heritage sport fresh with young new faces on the green during a 7-day marathon of fun—swinging clubs all day. It was a golf camp like you've never seen. Featuring the latest BOGNER golf styles for Fall/Winter 2023. #BOGNER #golf #golfcamp